Small business owners are storytellers – whether you think you have talent at it or not, there’s no getting around it. If we want to be compelling we have to tell stories. This was the conversation one of my BFF besties (Valerie McKeehan of Lily & Val) and I were having on the phone when Val told me she was currently reading Tell to Win and suggested it to me.
The book is written by Peter Guber who produced such movies as Rainman, The Color Purple, and Batman; and is now the Chairman and CEO of Mandalay Entertainment. In Tell to Win, the author walks us through storytelling from the eyes of a big screen insider.
Overall I walked away with some great insights that I was excited to utilize so that I can more articulately and authentically share my own story.