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Digging your way out of the “cheap photographer” niche

Posted by on August 13, 2014 with 0 Comments
First let’s just make one thing clear…being the bargain photographer isn’t a good plan.  There’s a lot of reasons why but let’s go ahead and just cover a few real fast.

 1.  When you’re the bargain tog in your town, you attract the bargain shoppers.  They’re not looking for quality, they are looking for a good deal. And what happens when they find a better deal? Zero loyalty. Not to mention, these type of clients are frequently synonymous with high demands – which if you charge enough, isn’t a problem but when you didn’t charge enough from the beginning, you just keep watching your hourly rate go down, down, down.

2. It’s just not good for your creative soul to hand over the disc and never actually get to see your beautiful work become art. And truth be told, you’re doing your clients a huge disservice as well because guess what? That disc (or USB drive) that you gave them…they still haven’t done a darn thing with it. That’s sad, for both you and for them!

3. You have to work really hard and book a lot of session in order to make a sustainable income; however, when you are priced right and offer an amazing client experience you will quickly find that you don’t have to work so hard.

NOW…I don’t want you to feel bad if you’re a bargain photographer. Most of us started as bargain photographers. There is the misconceived notion that it is what you have to do, that you don’t deserve to actually make money yet…and I disagree with that philosophy.

Does this sound familiar…you decide to try this whole photography thing out. You price yourself really low for no better reason than that you looked at some other photographers in your area and decided you’d have your best chance if you came in under them. (That’s not a plan – by the way – that’s business suicide). Okay, so your friends and family start spreading the word with sentiments like, “yea, she’s really cheap right now!” Hmmm. Is that what you want to be remembered for…or would you prefer it if you could be remembered for your incredible artwork and the experience that you create?

Quote_Price vs. Value Warren Buffett
You don’t have to be a bargain photographer, I have been there and it is no fun. Even though it doesn’t feel like it is as much work, in my opinion I worked way harder when I was shoot and burn photographer. I use to book a lot of sessions per month in order to meet my monthly income budget, but now I average around 4 sessions a month and my sales have quadrupled.

There is freedom in not having to service as many clients in a month. There is freedom in not having to book every client that inquires and that if you really want to you can be selective in your clientele. There is freedom in setting your prices at what you truly are worthy of making….you are an artist, you deserve to be paid well for both your time and your talent. Please don’t let the photographer down the street compromise who you truly are by allowing them to dictate what your pricing structure should be.

If you want it, freedom can be yours, all you have to do is make the choice and be willing to change and I promise you success is right there waiting on you!

Want to know more about this topic and other ways to get your business on the road to success? Check out our world renowned Business Program, The Thriving Photographer ™



Filed Under: Business, Freebies
Are you ready for more? I'm determined to prove to as many photographers as will let me that you can have passion, profits and time for a great life.

I create six-figure photographers, and I'd love to teach you, step-by-step, how it's done. This is happening for photographers from all over the world who are just like you. Let me prove just how wildly successful YOU can be!

If you're ready to take your business further, sign up for email updates (it's free).

Why Mistakes are so Valuable

Posted by on August 11, 2014 with 0 Comments

Things don’t come easy for me… ever.  I don’t pick something up on my first try and think, well aren’t I awesome. When I’ve wanted to learn something, I’ve had to work twice as hard as everyone else. I use to believe it was a curse, but in the last few years I’ve come to recognize these traits as one of the biggest blessings about me. 

The thing is, I’m use to failing. I’m use to screwing up, getting it wrong and embarrassing myself – these parts of me are as much of who I am as my brown hair and big feet. I’ve learned to love them because I’ve realized they are the reason for the success I have been blessed to experience. 

You see, I failed. I messed up. I got it wrong… more than twice. But I’m use to that, so every time I got it wrong, I looked for what I could learn and eventually I started to get some of it right. 

If you’re willing to examine the results (good or bad) for a lesson, it will never be a waste of you time. 


My greatest achievements usually came just after my most painful lessons. 


What about you?
Are you a natural or do you have to work extra hard? And how has it helped you in life? 


Motivation Monday from Go4ProPhotos.com,"It's Always Valuable"
Source: Mariaportillo.Tumblr

Filed Under: Inspiration
Are you ready for more? I'm determined to prove to as many photographers as will let me that you can have passion, profits and time for a great life.

I create six-figure photographers, and I'd love to teach you, step-by-step, how it's done. This is happening for photographers from all over the world who are just like you. Let me prove just how wildly successful YOU can be!

If you're ready to take your business further, sign up for email updates (it's free).

Building a Luxe Senior Photography Brand with Amanda Holloway

Posted by on August 8, 2014 with 14 Comments

I am so excited to share with you, my interview with you  Amanda Holloway! We are talking all about how she built a high-end Senior brand and business and she’s giving us a tour of her amazing studio! You do NOT want to miss this one! 

But first, if you’ll indulge me, I’ll tell you the story of how we met. We were at WPPI – actually, Kelli France and I were walking through the trade show floor and saw Amanda speaking for ProDPI. We’d never met, but through mutual friends found out we both wanted to be introduced to one another (hmm, this is sounding weirdly like an engagement story!).  Kelli and I stopped to listen to Amanda speak and all of a sudden she looks up, spots us and stops her whole presentation and says, “Hi Leah! Hi Kelli!” It was everything I could do not to shout, ‘Amanda Holloway just said hi to me!” Well, after she finished her presentation the three of us went to lunch to get properly acquainted. That lunch turned into a big ol’ cry fest but we’ll tell you about that in the video!


In this episode, guest Amanda Holloway shares on:

  • How she built her luxe senior photography brand.
  • How she’s identified and attracted her dream senior clients.
  • Styling clients to get that look (Plus the FREE What to Wear guide is below!!!) 
  • Amanda gives us a tour of her AMAZING STUDIO!! 

It’s going to be an awesome Video Friday! 




Header2 Are you ready for more? I'm determined to prove to as many photographers as will let me that you can have passion, profits and time for a great life.

I create six-figure photographers, and I'd love to teach you, step-by-step, how it's done. This is happening for photographers from all over the world who are just like you. Let me prove just how wildly successful YOU can be!

If you're ready to take your business further, sign up for email updates (it's free).

Photography Welcome Packet

Posted by on August 6, 2014 with 0 Comments


featuring thrivers
Who doesn’t love to feel welcome? Whether it’s as a guest at someone’s home or walking into a business that is truly grateful to have you – it just feels good! The truth of it is, feeling welcomed – makes us feel wanted and isn’t that one of the most precious and sought after feelings we humans have?

It was with this idea in mind that I created a Welcome Packet for my clients from the very beginning stages of my photography career and why I’ve coached, taught and encouraged other photographers to do the same. The members of my business training program, The Thriving Photographer™  have some pretty amazing welcome packets, so to inspire you, we will be showcasing different welcome packets on the blog! To begin, we’re thrilled to be showcasing Idie of  Idie Atenico Photography

There of course are so many possibilities on how to share the information we need to convey to help our clients prepare for their upcoming sessions, but my very favorite comes in the mail! Oh how I love to get packages myself! In fact, with my current office-makeover project, I’ve been receiving packages daily and there is something magical when an item comes beautifully presented – it offers validity to my purchase! 

Just after a client has booked their portrait session, they are looking for that same validity that they’ve made a good choice. When a beautifuly crafted welcome packets arrives only days later it offers a sweet confirmation with a hint of anticipation for what other surprises are in store!  Sending something in the mail is my favorite way to welcome new relationships, I do it with new friendships and with new clients! It feels great to feel welcomed wanted!

In additional to the wonderful emotional connection that the Welcome Packet offers, it also conveys information we share over the phone prior and during bookings that can be forgotten. Welcome packets not only give a great impression of your professionalism and style, it also educates your clients with what they will need to have a successful session. 


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Here are all the details of Idie’s Welcome Packet…

Every packets includes:
  • An information card about Idie
  • Reminder card
  • Information card about Session Premiere (an experience sales process taught in The Thriving Photographer™)
  • A wall art card
  • Magnet with quote
  • Welcome letter
I love how each elements of her packet is fun with contrasting yet cohesive color combos and fonts; her designer was the one and only Laura Kathryn – http://www.laura-kathryn.com (who designed Leah Remillet & Thrive’s branding!).

Idie’s materials were printed through Miller’s Lab – http://www.millerslab.com and the folder was ordered from Design Aglow – http://www.designaglowshop.com

Verbiage for the Welcome Letter, Session Premiere and some templates come from http://thethrivingphotographer.com 

I hope this feature has inspired you, more are on the way! But until then, I hope you’ll put this tool into practice – it beautifully puts everyone on the same page so that each party knows what to expect, which will in turn make both your session and sales appointments run smoother.


FEATURED:   IdieAtencio.com    //    Salt Lake City, UT   //   Idie on Facebook



Filed Under: Business, Inspiration
Are you ready for more? I'm determined to prove to as many photographers as will let me that you can have passion, profits and time for a great life.

I create six-figure photographers, and I'd love to teach you, step-by-step, how it's done. This is happening for photographers from all over the world who are just like you. Let me prove just how wildly successful YOU can be!

If you're ready to take your business further, sign up for email updates (it's free).

It’s Time – Live Your Dreams

Posted by on August 4, 2014 with 0 Comments

"Every Morning You have two choices:  continue to sleep with your dreams, or wake up and chase them", Monday Motivation from Go4ProPhotos.com
Source:  Unknown

Filed Under: Inspiration
Are you ready for more? I'm determined to prove to as many photographers as will let me that you can have passion, profits and time for a great life.

I create six-figure photographers, and I'd love to teach you, step-by-step, how it's done. This is happening for photographers from all over the world who are just like you. Let me prove just how wildly successful YOU can be!

If you're ready to take your business further, sign up for email updates (it's free).

I am (now) a Warrior – my mud run

Posted by on July 30, 2014 with 8 Comments

I did it and I have proof! The video is at the bottom. But first…

I was never the athletic one… E-V-E-R-!  I was picked last for teams, am notorious for tripping and stumbling (especially if I’m carrying a tray of food) and just in general I am the opposite of what one would call, ‘an athlete.’ However, I married the complete opposite! He is athletic and is very use to all things that require skills coming easily to him. Except when we did the Segways – I dominated him on the Segway but that’s a different story! 

So when he first asked me if I’d do one of his obstacle races (I say his because he’s done dozens – he’s even traveled around the country and to Canada to do them) it was an obvious and resounding, “No!”. But after two years of asking, I guess I just ran out of excuses. 

After I said yes, I immediately wished I could take it back, but I knew he wouldn’t let me. I WAS SO NERVOUS! I started training several months before our race. I started only running a mile (and that seemed like an amazing feat to me!), very slowly I added more and more distance to my run until I ran just over 4 miles the Saturday before our race. That was the longest distance I’d ever run in my life! 

The night before the race, I couldn’t sleep. All I could think about was how bad I was going to embarrass myself…I had dream after dream playing out all kinds of scenarios in which I could do it. The morning came and I wanted to back out…but the Mr. was so excited that we were having this little bonding experience and whether it was the death of me or not, I couldn’t disappoint him. 

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3…2…1…The race began. I was so scared of the obstacles, but I would have to wait till I got through what seemed like a never ending track of sand. Eventually the obstacles came and I was shocked to be flying up and down them before the people ahead of me had even finished… As we came to the finish line, I couldn’t believe it was already over. 

The hubby smiled his cute little smile and asked, ‘do you want to do it again?’ and I said SURE. So we ran the 3+ miles again. Not only did I just run the longest I’d ever run in my life, but I did it with obstacles in between. 

I couldn’t believe what I had accomplished. For many it probably wasn’t much, but for me…it was incredible. I had just completed something I didn’t believe I was capable of doing…TWICE!  And it was that thought that I couldn’t shake. Why? Why had I been so sure I couldn’t do a race like this?

I had allowed outside opinions, past fears and childhood memories to convince me for more than 3 decades that there was just certain things that I couldn’t do…well it turns out I was wrong. Absolutely wrong. 

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How many old ideas and former opinions (often not even our own) are we holding onto and allowing to block us from great things? 

Are you sure you can’t do that thing, you’ve always wanted to, but never believed you were capable of? 

I believe I know you can do hard things! 

And to prove it, I’m sharing my oh so embarrassing video that I am secretly really grateful to my amazing husband for making (and forcing me to even be in), with you. For these races my husband always wears his GoPro camera (not to be mistaken with Go4Pro – lol), this time he wore it so that he could make a video and show our kiddos what their mommy can do (he also shared it with our friends, family, neighbors and the UPS delivery guys – okay not really that bad – but close!) and then he asked, ‘you’re gonna share it on Go4Pro right?’ 

So here it is… Courtesy of my amazing husband. Thank you baby! 

Filed Under: Business
Are you ready for more? I'm determined to prove to as many photographers as will let me that you can have passion, profits and time for a great life.

I create six-figure photographers, and I'd love to teach you, step-by-step, how it's done. This is happening for photographers from all over the world who are just like you. Let me prove just how wildly successful YOU can be!

If you're ready to take your business further, sign up for email updates (it's free).

You are Meant to Dazzle

Posted by on July 28, 2014 with 0 Comments

The sun can’t help but get attention. And even though it’s giving light and warmth there is bound to be someone who’s going to complain. ‘It’s too hot’, ‘it’s too bright.’ We are creatures of bad habits. And isn’t the same true for us? 

When we shine brightest, we get attention and despite all your best intentions, not everyone will want to celebrate with you. Don’t let this stop you from shining. If ever the sun, it’s all it’s glory get’s ridiculed – well then – I guess, so must we. 

The thing about the sun is that it doesn’t stop shining. It doesn’t hide, it doesn’t give less of it self. Instead it declared, ‘here I am! Love me or hate me but I will not change.’ Well you know, unless you live here in Seattle and then it hides a lot but you get my point. 

You are meant for great things! You are not meant to hide what makes you dazzle. You are not meant to fear what others might think. If only we could make our greatest fear be to let ourselves down…To falter at reaching our own personal level of awesomeness. 

Not to be compared to someone else’s awesome. Not to worry that others will judge our own awesome but to shine unapologetically for all to see. Now that would be inspiring! 

Let’s decide to be inspiring! 

 
"You musn't be afraid to sparkle a little brighter darling" Monday Motivation from Go4ProPhotos.com
Source:  Kirsten Kuehn

Filed Under: Inspiration
Are you ready for more? I'm determined to prove to as many photographers as will let me that you can have passion, profits and time for a great life.

I create six-figure photographers, and I'd love to teach you, step-by-step, how it's done. This is happening for photographers from all over the world who are just like you. Let me prove just how wildly successful YOU can be!

If you're ready to take your business further, sign up for email updates (it's free).