A pictures paints 1,000 words, but have you every thought what a video could do for you? According to Dr. James McQuivey from Forrester Research, one minute of video is worth 1.8 million words.
There are a lot of little things that I incorporate into my portrait sessions to create a ‘wow!’ but if I had to pinpoint the one that makes the most impact it would be the addition of video with the slideshow. I love the fact that in my session not only do I capture still imaginary, I also capture my clients in the pure essence of their life. Daddy’s twirling their little girls around, siblings bent over in that deep down belly laughter, families emerged in tickle fights, little boys roaming making noise with their arms spread out like wings as they pretend to be an airplane, sisters hand in hand in a ring – singing and giggling. Can you visualize these images? These are the moments that truly bring our clients stories to life.
I don’t plan out my videos in the session I let the sessions unfold and capture the real moments of interaction, typically my clients don’t even know I have switch to video mode. So the surprise and wow factor is found at their sales appointment when they sit down to view their slide show that I have created. The music begins, the still images display on the screen and then a picture begins to move and come to life and that is when the magic happens. That is when you know you have done your job by fulfilling a need that your client didn’t even know they had.
There is something magical about video, it takes you back to that very moment and fills you with raw emotion, Animoto helps me do just that by allowing me to quickly create an extraordinary slideshow presentation. I’ve been with Animoto Pro almost from their beginning and I absolutely love them! It is an amazing online software that allows you to intertwine images sprinkled with 10 sec video clips and text. It breathes life into the sales process and is an incredible tool. Below is my own personal formula for creating my slideshows.
Leah’s Formula for building a Custom Animoto Pro Slideshow:
- Upload Final Images from Session (typically 25-30)
- 5-7 Favorite Video Clips (between 3 & 10 seconds each)
- Set theme in Animoto (My go-to is Brilliance & Classic White)
- Upload logo slide for the end of the video (include logo, URL, phone number)
- Quotes – Add 2 to 3 text slides with meaningful quotes. ( a few examples: “Family is where life begins and love never ends”, “The love of a family is life’s greatest blessings” & ” Our happily ever after”)
Bonus Option – Add a call to action that brings viewers back to your website (for when shared)
Adding video has been a huge part of my wow factor and since most of our cameras have video capability, it’s an easy addition you can start implementing on your very next shoot. There are several slideshow software options, I personally chose and love Animoto Pro because I needed something that was fast and looked professional! I’ve stayed with Animoto all of these years because I can make a gorgeous, custom slideshow in 30 minutes and for their ever improving features and great music selection (including music from Triple Scoop).
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If you haven’t used Animoto Pro, you should absolutely test them out!
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